We Need All Media
Monday, July 4, 2011 at 8:20PM 
I recently bought the San Francisco Chronicle’s iPad application and a paid subscription to all the online features. It’s a couple a bucks a week and I especially love the download and go feature for my weekly flights. The paid online edition also comes with a free Sunday print edition sent to the house. I was thinking this would take forever to start but today my first print edition landed at the door. I worked my way through the sections during a quiet spell and I found a short piece on a company in Texas that does limited edition movie posters. Modern art is more like it but the picture of their limited edition Star Wars poster in the paper had me up and at the keyboard.
I found Mondo’s website, then I found more of their posters and prints on eBay, and finally a bunch of other information and articles singing the praise of this rebel art house. I stopped short of buying any posters but I loved the ones created for super hero movies. My comic book connection then folded in. I bought a comic this week with cover in the Mondo style, only I didn’t know about the Mondo style until days later reading the newspaper. My journey started with print then moved online. Shifting from information to e-commerce, then off to a brick and mortar retail to get back to print in the form of a comic book, that I am now writing about on legal pad, before posting it online tonight.


Options and leveraging mediums are the best way to get the most out of today’s world. Too many people are leaving behind old technology and media for the timesavings of modern technology. Why learn how to write when you can Tweet or Blog in a few keystrokes and no effort? Who needs a newspaper or stamp anymore? I say we all do!
A few weeks ago I was caught in the Chicago airport when all the computers went down. The thing that stood out the most was not the jack holes that were yelling at the helpless United staff, it was the two old timers who still knew how to board planes manually and get them off the gate. All of sudden these two people had their moment, and I was grateful my gate was first to get cleared. The so called aging US pilot community did the weight and fuel calculations on paper and I felt better about that now knowing how reliable the United systems were.

That Sunday paper added to my enjoyment of learning about a cool business then it helped me expand my knowledge further by leading me to other information on the internet. They say it’s all connected and hopefully more people will accumulate knowledge and build on it instead of treating it like a disposable razor, used then replaced with the latest multi-bladed gel stripped comfort gripped vibrating halogen lamped shaving device. Embrace the technology but also buy a paper, read a book, balance your checkbook, and talk to people. We need it all and it will make us all better.
That’s my story. Peace and Leftcoastlove!


